One of the striking aspects of life at the Heart of Lincolnshire is the ready availability of passionate independent traders, makers, crafters and producers all working to give you the very best they can offer. From farm gates and county markets to boutiques, country stores and speciality shops, it’s all here in abundance.

As the county town, the bustling city of Lincoln unites many of the country’s best-loved high street names alongside a rich variety of locally-owned specialist shops, the charms of farmers’, artists’ and vintage markets and lively entertainment. Likewise Newark, Boston and the larger towns are just a short drive away.

But it is market towns which are so distinct within Lincolnshire; Sleaford among them where some of the very best in British contemporary craft can be found at the National Centre for Craft & Design.

As you journey around the Heart of Lincolnshire you will be spoilt for choice as you discover farm shops, butchers, bakers, millers and makers offering fairly-priced, fresh, delicious and distinct local produce and find comfort in the fact that well over 90% of all food retailers achieve the highest hygiene ratings for quality assurance.

Within the area, Doddington Hall is a growing complex of surprises with high-end homewares, cycling, fashion and a farmshop all making for a full day out alongside the historic attraction itself. And look out for other local delights as you travel around.

And not far away at Springfields Outlet near Spalding quite literally bags of high-end fashion can be found within a setting of festival gardens.